When it’s not actually from Britain, really is the answer. A pig can be born and raised overseas, in Holland for instance, brought to Britain and slaughtered and be declared, quite legally, British. Who knew? It hardly seems accurate and it seems misleading to we the people. But does it much matter?
It actually makes rather a lot of difference. Britain has more stringent regulations promoting pig welfare during their short lives than most of Europe. Pigs that live their life on these islands have a better time of it. Of course, this means that genuinely British pigs can be more expensive to raise. But you wouldn’t know it. ‘Foreign British’ pork costs consumers much the same and ‘British British’ pork. Yes, you’ve guessed it. The supermarkets like it because they get to pocket the difference.
But fear not. Jamie Oliver is on the case. He’ll be looking into the issue and helping us all become more clued up consumers in a documentary on Thursday night: Jamie Saves our Bacon. Oink Oink.